Amenities Make—or Break—the Lease
In today’s rental market, amenities aren’t just a bonus—they’re often the deciding factor. While flashy community perks may draw attention, it’s the everyday essentials that seal the deal for prospective renters.
A recent Apartments.com survey of over 20,000 renters planning their next move revealed five amenities that stand out as must-haves. If your rental properties are missing these, you could be falling behind the competition. Whether you're upgrading an existing asset or planning a new development, these are the features renters now expect by default.
1. In-Unit Laundry
76% of renters say it’s non-negotiable.
It’s no surprise that in-unit laundry tops the list. Renters overwhelmingly prefer the convenience, privacy, and hygiene of having their own washer and dryer—far above alternatives like shared laundry rooms or off-site laundromats.
Investor takeaway: If your units don’t already have laundry machines, consider retrofitting where possible. It’s one of the most impactful upgrades you can make from a leasing and rent-growth standpoint.
2. Air Conditioning
A must-have for 70% of renters.
Comfort is key, and tenants aren't willing to sacrifice it—especially during sweltering summer months. For renters aged 55 and older, A/C even outranks in-unit laundry as the top essential.
Investor takeaway: In markets where A/C isn’t standard, adding it can be a differentiator. In hotter climates, it’s expected—and not having it can make your property nearly unmarketable.
3. Dishwasher
49% of renters won’t rent without it.
The convenience of not hand-washing dishes is especially important to younger renters. While some may view this as a minor appliance, the data says otherwise.
Investor takeaway: If your units lack dishwashers, installing compact or energy-efficient models can improve appeal and reduce turnover from amenity-related dissatisfaction.
4. Off-Street Parking or a Garage
47% of renters consider it essential.
Whether it's protection from the elements or peace of mind, parking is high on the list—particularly for older renters. In dense urban areas, off-street parking can even justify rent premiums.
Investor takeaway: If you're evaluating properties with limited parking, consider creative solutions like partnering with nearby lots, implementing reserved parking systems, or converting unused space.
5. Balcony, Patio, or Private Outdoor Space
Important to 45% of renters—especially older ones.
As remote work and indoor lifestyles have increased, so has demand for private outdoor space. Renters want a place to breathe, relax, and unwind—without leaving their unit.
Investor takeaway: Outdoor space doesn’t have to be extravagant. Even small patios or balconies can increase perceived value. If you're renovating, consider adding or enhancing private outdoor areas where feasible.
What Didn’t Make the Top 5 (But Still Matters)
While these five amenities ranked highest, others still influence leasing decisions:
- Pet-friendliness – 39% see it as a must
- Fitness center or gym – 22%
- Pool – 16%
- Smart locks and appliances – 12–13%
Lower priority items included sports courts (4%) and EV charging stations (3%)—still valuable in certain markets but not universal deal-breakers.
Final Thoughts: Know What Renters Actually Want
As investor priorities shift from luxury flare to long-term retention, knowing which amenities renters truly care about is more important than ever. These top five—in-unit laundry, air conditioning, dishwasher, parking, and private outdoor space—aren’t just perks. They’re expected.
By focusing on essentials, investors can reduce vacancy, increase rent premiums, and build stronger tenant satisfaction—all while staying competitive in an increasingly amenities-driven market.